Ilmiana Safira

Program Studi Agribisnis, Fakultas Pertanian, Universitas Jember, Jember

Joni Murti Mulyo Aji

Program Studi Agribisnis, Fakultas Pertanian, Universitas Jember, Jember

DOI: https://doi.org/10.19184/jsep.v17i2.43874 

ABSTRACT 

This study aims to examine the cocoa supply chain, the added value of chocolate products, and the

development strategies for the cocoa agroindustry at Cocoa Processing Industry (IPK) Kelompok Tani

Mulyo Jati in Mojokerto Regency to improve farmers' welfare. This research emphasizes the important

role of farmer groups and agroindustries in enhancing the added value of cocoa products through

effective strategies. The research method used is quantitative, with purposive sampling for respondent

selection and data collection through interviews, observations, and documentation. Data analysis was

performed using supply chain analysis, the Hayami method, and SWOT analysis. The results show that

the supply chain includes product flow from farmers to consumers, financial flow from consumers to

farmers, and two-way information flow related to cocoa bean care, price, quantity, quality, and the

selling price of processed products. The added value of chocolate bars (10 grams) and cocoa powder

(100 grams) is Rp 464,967/kg and Rp 82,667/kg, respectively. The recommended development strategy

for the cocoa agroindustry is positioned in the white area of the competitive matrix, implementing the S-O

strategy, which maximizes strengths and opportunities by maintaining product quality, increasing

promotion, and expanding business and market reach.

Keywords: supply chain, added value, development strategy, cocoa agroindustry.

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