Rebecha Prananta

D3 Usaha Perjalanan Wisata FISIP Universitas Jember, Jember, Jawa Timur

Pramesi Lokaprasidha

D3 Usaha Perjalanan Wisata FISIP Universitas Jember, Jember, Jawa Timur

Margaretta Andini Nugroho

D3 Usaha Perjalanan Wisata FISIP Universitas Jember, Jember, Jawa Timur

Pandu Satriya Hutama

D3 Usaha Perjalanan Wisata FISIP Universitas Jember, Jember, Jawa Timur

Panca Oktawirani

D3 Usaha Perjalanan Wisata FISIP Universitas Jember, Jember, Jawa Timur

DOI: https://doi.org/10.19184/jsep.v17i2.43874 

ABSTRACT 

The potential of Wuluhan sub-district attracts the government to make a super priority area. This research with a cooperative tourism planning perspective will later present a normative model of tourism planning in Wuluhan area which requires integrative collaboration between government institutions and various stakeholders, both at the autonomous level and the public also private sectors. The analysis method in this research uses the PRA (Participatory Rural Appraisal) method, the strength, weakness, opportunity, and threat (SWOT) matrix analysis method and the quantitave strategy planning matrix (QSPM) method. The attractions in the four villages are agrotourism attractions, river tubing tourism, sports tourism, and recreational tourism. Accessibility to the four villages still needs development in terms of directional signage and improving road conditions. The amenities available in each village are still minimal and need improvement to support priority destinations. Ancillary services in each village already have tourism awareness group (pokdarwis), but there is still a need to improve human resources and governance. Based on the SWOT analysis, it was found: S-O strategy, W-O strategy, S-T strategy and W-T strategy to support super priority tourist areas.

Keywords: cooperative tourism planning, SWOT, tourism component.

REFERENCES

[1] Atikah. (2021).”Analisis Strategi Pemasaran Menggunakan Metode SWOT dan QSPM (Studi Kasus : Restoran Ramen Aboy)”. Manajemen Dan Bisnis , 6 (1), 88- 99.

[2] Dwimahendrawan, A., Khusniarti, A.H.I., Amelia, R., Irfan, M.H. Skyland Paragliding Wuluhan Tourism Destination Development Strategy Using SWOT Analysis. UM Jember Proceeding Series International Social Sciences and Humanities. (2022) Vol. 1. No 2: 329-335. UM Jember.

[3] Elvira Santi., Putra Ramadhani Eka., Rahman Heri. (2022). Analisis Status Keberlanjutan Agrowisata Berbasis Pertanian Berkelanjutan: Studi Kasus Kebun Strawberry Upang. Vol 15 No 2 (2022): Jurnal Sosial Ekonomi Pertanian (J-SEP).

[4] Habib, Fuadilah, A. M. (2021). Kajian Teoritis Pemberdayaan Masyarakat dan Ekonomi Kreatif. Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy. Volume 1, Issue 2, November 2021.

[5] Hamid, H. (2018). Manajemen Pemberdayaan Masyarakat. Makassar.

[6] De La Macca. Izzalqurny, T. R., Handayati, P., Jannah, M., & Fitrianingsih, S. K. (2021). The Role of Tourism BUM Desa in the Pandemic Era in Increasing Village Original Income: A Case Study in Jember Regency, Indonesia. International Journal of Research in Business and Social Science (2147-4478), 10(6), 278-284.

[7] Mahi, Kabul, A. (2016). Pengembangan Wilayah: Teori dan Aplikasi. Jakarta. Kencana.

[8] Nani Pratiwi, Pipit. Rujito, Hari. Putu Yudhia, Bagus. (2019). Strategi Pengembangan Agrowisata Simbat di Kabupaten Jember. Jurnal Agribest, Vol 03, No 02, September 2019.

[9] Nunkoo, R. (2015). Tourism Development and Trust in Local Government. Tourism Management, 46, 623-634.

[10] Pratiwi, Pipit Nani. (2019) Strategi Pengembangan Agrowisata SIMBAT, di Kabupaten Jember. Masters Thesis, Politeknik Negeri Jember.

[11] Rangkuti. (2018). Analisis SWOT. Jakarta. PT Gramedia.

[12] Sitorus, Helen Wahyuni., Aviantara, I Gusti Ngurah Apriadi., dan Pudja, Ida Ayu Rina. (2023). Analisis Strategi Pemasaran dengan Metode SWOT dan QSPM Pada PT Wedhatama Sukses Makmur, Singaraja, Bali. Jurnal Biosistem dan Teknik Pertanian. Vol. 11, Nomor. 2, 233-240.

[13] Timothy, D. J. (1998). Cooperative Tourism Planning in a Developing Destination. Journal of Sustainable Tourism, 6(1), 52-68.

[14] Zakir, Imelda., Bakari, Yuliana., Rauf, Asda., Hippy, Mohammad, Zubair. (2023). Prioritas Persepsi Permodalan Dan Strategi Prioritas Sumber Modal Usahatani Padi Sawah: Analisis AHP Dan SWOT. Vol 16 No 1 (2023): Jurnal Sosial Ekonomi Pertanian (J-SEP).

[15] Zefanya, N. A., Noer, B. A. (2016). Perumusan Strategi Bersaing pada Perusahaan Ban dengan Metode Analisis Portofolio Produk (Studi Kasus: PT Multistrada Arah Sarana, Tbk). Jurnal Teknik ITS, 5(2), 5–9.