Fajar Andika Dwi Putra

*Program Studi Manajemen, STIE Dharma Nasional, Jember

RenaYunita Rahman

Program Studi Agribisnis, Fakultas Pertanian, Universitas Jember, Jember

DOI: https://doi.org/10.19184/jsep.v18i3.53499 

ABSTRACT 

Cigarettes are a consumption commodity that play an important economic role while simultaneously generating social and health implications. The development of the cigarette market in Indonesia shows an increasingly clear segmentation between premium and non-premium cigarettes, reflecting differences in consumer behavior and preferences. This study aims to analyze the consumer decision-making process in cigarette purchases in Jember Regency and to identify the factors influencing the decision to purchase premium cigarettes. This research employs a quantitative approach using a survey method involving 60 cigarette consumers in Jember Regency. Data were analyzed using logistic regression. The results indicate that, simultaneously, age, education, income, number of family members, length of smoking, number of cigarettes consumed per day, and employment status significantly influence the decision to purchase premium cigarettes. Partially, education and employment status have a positive and significant effect, while the number of family members has a negative and significant effect. Employment status is the most dominant variable, indicating that consumers with permanent employment have a substantially higher likelihood of choosing premium cigarettes compared to those without permanent employment.These findings suggest that the decision to purchase premium cigarettes is more strongly influenced by social factors and economic stability than by purely economic factors.

Keywords: purchase decision, premium cigarettes, logistic regression.

REFERENCES

[1] Angelina, C., Mulyono, & Handini, D. P. (2025). Cita Rasa , Harga , dan Tingkat Penghasilan Konsumen : Analisis Moderasi terhadap Keputusan Pembelian Rokok di Kota Malang. Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan, 4(September).

[2] BPS. (2024). Persentase Penduduk Usia 15 Tahun Ke Atas yang Merokok dalam Sebulan Terakhir Menurut Kabupaten/Kota dan Kelompok Umur di Provinsi Jawa Timur, 2023.

[3] Darmawan, D. (2022). Studi pada perilaku pembelian rokok tanpa cukai berdasarkan harga dan citra merek. Jurnal Industri Kreatif Dan Kewirausahaan, 5(2), 130–143.

[4] Khairunnisa. (2017). A Qualitative Study of Factors that Influence the Decision not to Smoke among Male Senior High School Students in Tasikmalaya-Jawa Barat Indonesia based on the Theory of Planned Behavior. Wageningen University.

[5] Kotler, P., & Armstrong, G. (2016). Principles of Marketing. Pearson Education Limited. https://books.google.co.id/books?id=hXOPCwAAQBAJ

[6] Laksono, D., & Iskandar, D. (2018). Pengaruh Gaya Hidup dan Pendapatan terhadap Pembeliah Helm KBC. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 3, 145–154. https://doi.org/10.36226/jrmb.v3i2.113

[7] Mirza, M., Orchida, A., Widayanti, L. P., & Anyar, G. (2024). Pengambilan Keputusan Mahasiswi untuk Berhenti Merokok. Proceedings of PsychoNutrition Student Summit, 01(1), 118–126.

[8] Pandjaitan, A., Rizki, M., Tenang, O., & Rumahorbo, S. (2025). Pengaruh Label Dan Harga Terhadap Keputusan Pembelian Rokok. Jurnal Ekonomi Bisnis Dan Manajemen (JISE), 3(1), 271–280.

[9] Prabawati, L. P., Nurhidayah, S., Ilmu, M., Publik, A., & Mada, U. G. (2024). Problematika Rokok di Indonesia : Pemetaan Masalah dan Prediksi Kebijakan Pengendalian Konsumsi Rokok Kalangan Remaja dilematis bagi pemerintah . Keberadaan rokok memiliki sisi positif dan sisi negatif yang menyerap tenaga kerja yang cukup banyak . Ketika. Jurnal Paradigma, 5(1), 68–83.

[10] Roflin, E., Riana, F., Munarsih, E., & Liberty, I. A. (2023). Regresi Logistik Biner dan Multinomial. Penerbit NEM. https://books.google.co.id/books?id=FOi3AAAQBAJ

[11] Rusma, A., Nuddin, A., Dwi, A., & Rusman, P. (2020). Analisis Motif Pengambilan Keputusan Merokok Melalui Teori Health Belief Model (HBM) pada Mahasiswa di Kota Pare Pare. Jurnal Manusia Dan Kesehatan, 3(3), 354–362.

[12] Saputra, S., & Frenky. (2025). Pengaruh Tobacco Advertising , Subjective Norm , Social Influence Terhadap Emotional Responses dan Purchase Intention Pada Produk Rokok di Kota Batam. Jurnal Manajemen Dan Bisnis Indonesia, 11(02), 283–298.

[13] Tulloh, M. N. A., Mubaqie, M. R., & Maleha, N. Y. (2025). Hubungan Gaya Hidup Status Sosial dan Preferensi Merek Dalam Keputusan Pembelian Produk Fashion ( Batik Jumputan Toko Idrus ). Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi (JEBMAK), 4(1), 233–242.